Not only is this a wise choice to include in your tool arsenal when it comes to bettering your marketing and SEO positioning, but it’s also completely free.QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate?ĪNSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day.Įach search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool. There’s no doubt that Google Trends is a compelling application that can take your digital marketing strategy to a whole new level.
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Related: Buyer Personas: What They Are, Why They Matter and How to Best Build One Conclusion
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For example, you can track how your online marketing campaigns affect your physical establishment or how the changes you make offline affect company sales via online channels. For example, if you sell "eco-friendly fitness wear" and that search is trending in big cities, but it has almost no interest level in smaller towns, you already have a clue to define your buyer persona.Įffect of offline actions on searches: Google Trends makes it possible to measure the impact of offline campaigns on digital marketing and vice versa. User behavior: It’s possible to notice which users can become potential customers or which customer profiles fit your target audience. That way, you can define the perfect keywords for each of your pages. Search for different terms: The application allows you to compare the different search levels for various terms to see which one is best in each situation. Knowing the search trends and the terms that relate to our business can help us make a plan with better results.Ĭompetitor analysis: You will be able to pinpoint the keywords that your competitors within the same industry are trying to rank for to make an informed decision about whether to join the trend or try to differentiate yourself.įind the right keywords: Google Trends allows you to find the most suitable keywords for your content concerning your market sector. It’s vital to detect them to know when to exploit them.Ĭontent plan: When making content marketing strategies, we will need a proper plan. Seasonal searches: As usual, some searches only occur on specific dates of the year. This is especially useful for brick-and-mortar businesses. Search segmentation: If we want to carry out a local SEO strategy, the geographical segmentation of a search can be of great help. Now that we have established the possibilities of Google Trends, it’s time to see how we can use all the information extracted from this tool and put it into practice. Related: How to Identify the Best Long-Tail Keywords How to use Google Trends You can also see the trends of particular social networks such as YouTube. Google Trends shows the most searched topics that are trending and lists them by relevance. Trends: This is the closest thing to the trending topic list on Twitter. Although this is not an exact science, the forecast can serve as a guide.Ĭomparison of terms: With this option, it’s possible to compare the searches that a keyword has in different geographical areas as well as track its evolution over time.Įxport: Google Trends allows us to save all the obtained data in an Excel sheet and conveniently access it on our own PCs. These filters are especially beneficial when businesses are looking to further improve and segment their strategy.įorecast: The tool tries to estimate the trend that a particular keyword will have in the future.
Search filters: This is very useful when we want to see searches for a specific geographic area or a specific date. For example, the keyword “anniversary” and the word “gift” together form a long-tail keyword “anniversary gift”. Related searches: These are words that can complement a keyword to form long-tail keywords and are related to the same search. Search trend: Google Trends allows us to see whether a keyword is moving up or down in searches. Search volume: These are the relative values that indicate the number of searches for each keyword or topic.
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